write for us

How to Write a Killer About Us Page & Convert Visitors into Customers

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Writing articles for the website of another company is an example of “guest posting,” which is another way of describing the same activity. There are several websites that encourage and enable guest posting or sponsored pieces from authors. They should include personal knowledge but the focus should be on offering educational content for the reader. For example, you could write about a business challenge that you faced and how you overcame it, and then give advice to the readers on how they can do the same. We are looking for contributors with startup, small business or entrepreneurial experience and an overwhelming passion for small business.

 

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It increases your exposure to new audiences who may not have encountered you or your writing before. When you write interesting, engaging articles about topics relevant to them, they will follow your link and read more of your content. All final drafts should be accompanied by an author bio and a photo . The author bio should be up to 50 words long and may include 1 link to your business website and/or any social media handle. Women On Business is currently accepting reader content submissions.

Additionally, if you are a startup enthusiast, entrepreneur, or business leader with industry-specific expertise that relates to our audience, we’d welcome your article submissions. We entertain various writing styles but are most enthusiastic about writers who provide content with a clear focus and strong content value to our readership. If you’re like us and well versed in organic search engine optimization techniques, you understand the value of guest posting on other relevant, high-authority domains.

The COVID-19 pandemic brought hardship and ruin on the nation’s small businesses, but there’s now reason for hope. To get a fresh idea, you better go through our website content and analyze what type of content we are publishing. In this way, you will get an idea of how we are proceeding and how you need to approach us with fresh ideas.

We only want to deal with real, reputable companies. But if you’re a freelance writer, we’ll look at your work too. In this case, we like articles that establish authority in the small business marketing or operations niche.

Share who you are, why you started the brand, your vision and mission, and how you plan to grow. Treat your About page like your store’s résumé, and make sure it’s updated at all times. The more you share about yourself, the closer your customers will feel to your brand. At the very least, you can include high-quality behind-the-scenes photos that pull back the curtain and give visitors a glimpse into your business. Or, if you’ve invested in digital marketing assets like videos or case studies, your About Us page is a good home for them as well. For entrepreneurs who have a personal brand that goes with their business, this style of About Us page might be better.

deepika

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